Despite their influences coming from across the pacific, the 30/70 sound is unmistakably Melbourne and for anyone admiring the scene from afar, it would seem fair to wonder if there was something in the water. 30/70 are the latest collective to emerge from this buzzing soul scene.
Melbourne’s relative isolation could in fact be a blessing in disguise. It's resulted in a pressure cooker of talent; a tight-knit, well practiced network of musicians and 30/70 are leading the pack with their latest offering, ‘Elevate’.
Working closely with Paul Bender of Hiatus Kaiyote and Jamil Zacharia to produce their newly released record, the sound is a sublime statement; at once a cry for help and a call to arms, it balances delicate poetry and potent aggression with ease - all of this done with a beguiling pop sensibility